Cold emailing is harder because of two reasons: for one, you don’t have a prior relationship with the prospect; two you can’t modify your approach in real-time. Just consider these statistics: the average response rate for cold emails is 1%, which means only one in every 100 emails you’re sending gets through to a prospective customer. And the rest? Are probably annoyed!
Though there are claims that email, as is a powerful channel, if you don’t deliver the type of experience prospects, expect from you, you’ll hear nothing but crickets.
Why most cold emails don’t work?
In this post, we’re going to share a few cold email templates that will help break the ice between you and your prospect.Let’s look at a few cold templates and analyze which one works and which one doesn’t.
Cold Email Template No. 1: Sales Prospecting Template
Your first email to a prospect, remember, you’re just one in a sea of giants hoping to grab their attention. The idea here is not to annoy your prospect, but to be genuinely interested in solving a pain point you’ve identified they currently have.
A Good Template
Why does it work?
Hints at having ideas to help improve specific areas of the prospects’ company.
Provides customer testimony
To the point with no generic rambling about the product/service
Shares useful resources based on the prospects pain point
It leaves the choice with the prospect to connect further.
A Bad Template
Cold Email Template No. 2: ‘Referral Email’ Template
A referral email will give you an opening for your next email with the decision-maker, which will be something like this: “{Name} in {department} mentioned I should reach out to you to discuss (pain point).” It will add credibility and increase your chances of getting a response.
Did you know?
84% of B2B decision-makers start the buying process with a referral.
A Good Template
Why does it work?
Pro Tip: Once you get directed to the appropriate person, do thank your referral.
A Bad Template
Why it won’t work?
Cold Email Template No. 3: ‘Schedule A Call Email’ Template
Scheduling a call with a defined time slot gives the impression to the recipient that it will be a short and concise introduction about the product/service and how they’ll benefit from it. No one has the time to listen to you rambling about your product, right?
A Good Template
Why does it work?
A Bad Template
Why it won’t work?
Cold Email Template No. 4: ‘Follow-Up Email’ Template
You most likely won’t get a reply on your first attempt. When you don’t get a response from your first email, wait for 48 hours and reach out again, this time repositioning the value you’re offering.
Start with a quick reminder that you had reached out earlier, and you have checked out their ebook / recent blog, and have few suggestions for helping them better achieve their goals. End with another open invitation to connect.
Pro Tip: Follow-up with a video email to capture the attention of prospects.
Did you know?
80% of prospects say ‘no’ four times before they ultimately say ‘yes.’ So don’t be shy. Just go for it!
A Good Template
Why does it work?
A Bad Template
Why it won’t work?
Cold Email Template No. 5: ‘Following Up On A Lost Opportunity’ Template
A lead came through, and discussions were underway. But after back and forth emails, the prospect felt your products/services at that time didn’t match their pain point(s). That does not mean your interaction with them has come to a dead end. We suggest you build a follow-up system to track the current and the lost leads. Understanding why your prospect said ‘No’ helps create a more valuable offer for the prospect and win their interest back if timed correctly
A Good Template
Why does it work?
A Bad Template
Why it won’t work?
Conclusion:
So here you go! By using these templates and email tactics we’ve reviewed above, you’ll be able to get them into the pipeline better.
Sending the right email at the right time is the key to a powerful conversion tactic. It might be the right to push a prospect that needs to convert into a lifetime customer. That is why perfecting cold emails is critical to open doors for you in your business.
While you’re at it, include personalized videos in your cold emails as it will engage with your prospects, thus creating a person-to-person connection with them.
P.S: Ask For Feedback And Fix What Didn’t Work. In case you’re not getting the desired results from the prospect, call them! Ask them why the cold email didn’t work and what you could have done differently to get their attention. Remember, even the smallest bit of feedback will change your cold email game.
Start prospecting and re-connecting with all the people you’ve tried to contact in the past.
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Well thanks for posting such an outstanding idea..